It's very similar to the Apple TV where you put your own 'add ons' onto it. The add on we use is called notfilmon and that offers all your freeview channels, then there is another add on that you can add that gives you your f1, sports matches, boxing etc... Then there are your film add ons that give you every film out there. You buy the box then put what you want on, obviously there is only so much you can advertise online I suppose. I'm in the UK at the mo visiting family and it seems to have taken off hugely here and in America, Australia seems pretty quite mind which I'm surprised at considering its full of expats.